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Electio sponsored the 2015 Connected Commerce International Report, produced by Internet Retailing Magazine. The report focused on the barriers retailers face when starting to trade overseas. Download a free copy of the report now.

To accompany publication of the report, Paul Skeldon, editor at Internet Retailing Magazine, chaired a discussion panel on the findings featuring Andy Hill, Commercial Director at Electio, Anthony Letcher, Head of Consumer Experience Strategy at SDL and Liz Morrell, author of the report.

Watch this video of the discussion panel to hear some great advice on what to consider before expanding overseas. For instance, if you’re receiving orders from a certain country, does that make it your first choice for expansion? Not necessarily! It might be a bad idea if local courier services are immature. Similarly, if you’re known for your fast delivery in the UK, how will you translate that reputation to Europe or further? Have you taken into account what the customer expectations are in that country? An example is the mature market for lockers in eastern Europe which are still very new in the UK.