Expanding international trade is a high priority for many retailers, but it's something which will only succeed if the strategy for expansion is well researched, planned and implemented carefully.
For the last two years, Internet Retailing Magazine have conducted research specifically into the area of international expansion among retail businesses, and Electio were proud to sponsor their 2015 International Report. The 2015 research report delves deep into retailers' strategies for international trading, expansion in this area and the challenges and opportunities faced.
Case studies featured in the report include international expansion campaigns from a range of diverse retailers including John Lewis, AO, Big Red Group, New Look, Animal, Crocs, Holland & Barrett, JD Williams, Shopakari, Boden, Office, Joe Brown's and Karen Millen.
Once you've downloaded and read the report, why not watch the international expansion discussion panel video featuring Andy Hill, Commercial Director at Electio, and Liz Morrell, author of the report.