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The figures are in and it’s official, on paper at least: Black Friday 2015 was both more profitable and less painful than 2014, particularly for online retailers.

But it wasn’t all plain sailing. 

With retailer infrastructures stretched to the limit, many shoppers across the UK were left disgruntled. We talked to 2,000 of them to hear their expectations in the build up to the event – and how well those expectations were met after the big day.

With savings to be made on everything from delivery to staffing to product range, we’ve taken a look at the study’s key findings to help retailers prepare for this year’s peak season.


Key takeaways from the report include:

  • How to satisfy the wildly different expectations of baby boomers and Generation X

  • How customers intended to buy on Black Friday and what the very different reality was

  • Whether the end is in sight for free next day delivery


Ping us a few details on the next page to download your free copy of the report now:

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