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We launched Electio, the brand new delivery management platform (DMP), last summer and since then we’ve been speaking to retailers up and down the country showing them how the new technology works. Although other DMPs were already out there, we knew they weren’t delivering when it came to functionality, speed of implementation, or flexibility.


It’s been really exciting to demonstrate how the new DMP in town really steps things up a gear. But during these conversations, we’ve noticed time and time again that retailers bring up the same three barriers to integrating a DMP system.


Retailers want this technology because, fundamentally, by taking the irrational nature of human thought out of the decision making process, DMPs are able to save them the headache and financial burden of poor delivery choices by making the right selection every single time.


A good DMP provides an improved customer experience, a reduced number of abandoned baskets and the ability to streamline the management of a full range of carrier partners. But all these things mean nothing if the cons still outweigh the pros for the retailer.


This is a real problem because the only way retailers can grow and improve customer service and efficiency is by having a user-friendly system in place. Technology that automatically allocates carriers according to the unique rules put in place by the retailer is one of the best ways for ecommerce brands to fulfil their delivery promise in the marketplace.


Below you’ll find the three key barriers that we’ve heard retailers despair of, and explained why they’re (thankfully) now a thing of the past.

‘Getting started would be a nightmare – we don’t have the resource for it’

One of the biggest bugbears for many is that while a system might save them time in the long run, it can be difficult to justify the amount of IT dev time that can be required upfront.
Spending months integrating each of your chosen carriers into existing legacy systems can be time consuming, whether you do it yourself or not. That’s why we developed our simple API, setting out with the intention of making it quicker to integrate with. As a result, the technology we’ve created is language agnostic, has a resilient distributed architecture, a market leading SDK and a refreshingly intuitive UI.

Processes are also in place to allow all development to be done whilst existing systems continue running, meaning testing can be done in advance and change-over can be done seamlessly.

‘Integrating new carriers would take months and we want to stay flexible’

As an online retailer, you’ll be no stranger to the need to stay flexible and open to the latest innovations that can provide your customers with the level of service they expect. In the past, if you wanted to add a new carrier partner to your DMP later down the line, it could take months, keeping you waiting to start reaping the rewards from the service.


Recent tech developments means switching on a service already in the Electio carrier library will take seconds, whilst integrating a brand new carrier into the system will happen in a matter of weeks, rather than months. And now carrier updates are taken care of too.

‘There’s a lack of choice, and I’ve not heard great things about the options available’


Historically, choice has been poor. There haven’t been many options available to retailers wanting to use a DMP system, so many have felt trapped using a system that, despite not working properly for them, is their only option to provide automated carrier allocation.


The good news is that this is no longer the case. We’re a case in point that many recognise the need for alternatives to the traditional DMP options available. The technology has moved on and as a result the situation is only going to improve for everyone as the rest of the industry is pushed to keep up.


Do any of these barriers resonate with you? Get in touch if you’d like to find out more about what Electio can do for your business.

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