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How hard can it be to get your package delivered on a nominated day, rather than ‘next day’ or standard, and if you do manage to order and select nominated day delivery, how well does it work?

Retailers are missing the chance to increase first-time delivery rates and offer their customers convenience. Moreoever, with many shoppers abandoning baskets because delivery options aren’t shown earlier on in the sales journey, are retailers not being quick enough to present nominated day as an option – and not being clear enough about what it means?

Head over to LinkedIn to read the full article, and share your views and experiences of Nominated Day.

Andrew Hill: Don’t know what day it is? Turns out your customers might not either

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