Main Image

Just when you thought high fashion couldn’t become any more surreal, one of this spring’s must-have items is a £185 Vetements T-shirt with DHL branding. How postmodern.

Whether this is a clever piece of subversive ‘anti-fashion’, or simply a capitalistic scam is a discussion for another day, what is worth talking about is what this may mean for the future of the retailer-carrier-customer relationship.

Head over to LinkedIn using the link below to read the full post and get involved in the discussion.

Anthony Smith: DHL as a fashion statement. Carriers as a brand?

Photo credit: Sju via Wikimedia Commons

Top