Electio appoints ecommerce industry heavy-weight as non-executive director

MPD Group has appointed John Crowther as its non-executive chief technology officer. John joins the board following an extensive career in the ecommerce industry.  Currently digital transformation officer at VictoriaPlum.com, John previously spent eight years at AO.com where he oversaw the build of the AO.com website and developed AO’s warehouse and delivery systems.

As a non-exec director, John will play a pivotal role in the continued development of the Electio Delivery Management Platform (DMP). He will also oversee the recruitment process as Electio’s in-house tech team continues to grow.

David Grimes, CEO of MPD Group said: "John brings a wealth of experience from many years working at the heart of the ecommerce industry. His understanding and knowledge of fulfilment technology is an invaluable asset to the company. I’m thrilled to welcome him into the board."

SaaS platform Electio enables retailers to manage multiple carrier relationships through one portal. Its dynamic allocation engine ensures that the most efficient and economic delivery option is selected for each customer order. Retailers can instantly increase the options they offer via Electio’s library of more than 100 delivery services from the world’s leading carriers.

John, who was so impressed by the Electio technology that he wanted to invest himself, said: "Ecommerce is fantastic – it’s opened doors for millions of retailers. But you are only as good as your distribution network which is what makes Electio so ripe for expansion. It’s a solid and robust but flexible technology which is exactly what the industry needs. Retailers have to offer choice to modern consumers and that’s what Electio delivers on."

Electio is part of MPD Group which creates technology and software to enable better fulfilment and deliveries for businesses and consumers around the world. Award-winning parcel delivery comparison website, My Parcel Delivery was also founded by MPD Group.