MPD Group appoints marketing director to drive further growth

MPD Group, the Manchester-based fulfilment and delivery software specialist, has appointed Susie Lee-Kilgariff as marketing director. Based at the company’s headquarters in Trafford Park, Susie will head up the six-strong in-house marketing team to steer the company through a continued period of growth. 

Her extensive marketing experience will be vital in defining the strategic direction for MPD Group and its key brands. Susie will initially focus on the launch phase and development of MPD’s new delivery management platform, Electio, as well as driving greater awareness of established parcel delivery comparison website, My Parcel Delivery. 

David Grimes, CEO of MPD Group, said: "We’re really excited to have Susie as part of the team. Her in-depth knowledge of the business, passion for data insight, and relentless focus on the customer leaves us with no doubt that she’ll be able to deliver on our vision to be the delivery industry’s leading challenger brand."

Susie joins MPD Group from Northern Light Marketing, a boutique marketing agency which she founded and ran for four years. MPD Group has been a client of Northern Light for the past three years, giving Susie first-hand knowledge of the business and the delivery industry. 

Over Susie’s wide-ranging 20-year career, she has worked for both clients and agencies including Britannia Building Society, Dunnhumby and McCann Erickson. Later, she took the role of group head of marketing at Warrington employment services provider Parasol, where she led its award-winning rebrand, earning the team the accolade of the Marketing Society’s Most Effective B2B Campaign of the Year. 

Susie said: "I decided to join MPD Group because of the incredible opportunity to be part of a growing business in such a fast-moving industry. I love the idea of being the challenger brand in a market with a dominant competitor and the chance to work with such a high-calibre team was too good to miss."

My Parcel Delivery underwent a full rebuild and redesign of the website back in April to strengthen its infrastructure and facilitate the delivery of over one million parcels in 2016, while Electio launched in September 2015 with a £3.5 million investment package.